As the focus point of our Pockets + Pages collection, we wanted to create a short post about how our planner cards came to be and what we want to achieve with them.
How It Started
We believe that planning is a preference (it really is, though). Everyone has their own way of keeping track of their daily schedules and tasks, or not at all. For some, a dated, strict planning system works for them. For others, they enjoy the freedom of an undated planner where they aren’t bound to dates, where they can plan one week and try again next month. In the current digital age, some prefer to keep everything on their phones instead of carrying extra paper and pens with them. Everyone has a process, and the best planner is the one that works for you.
The original idea behind our planner cards was designed to support a flexible, low-pressure approach to planning, especially for those who don’t always stick to a consistent routine (a.k.a. inconsistent planning). Hence, the card format rather than a traditional planner book. We wanted to create something that you can easily pick up and use when you need it, skip it when you don’t, and pick it back up whenever you want. This idea helped shape the planner cards we’ve been slowly adding to the shop. Instead of creating a fixed system with multiple features packed in, we focused on creating simple, focused layouts. Whether you’re trying to slowly build new habits, track your daily tasks, or just want to write something every day, our goal is to create a card for that individual purpose. Because we believe that slow and steady builds consistency, and consistency brings prosperity.
Developments and Progress
In our initial run of the series, we focused on creating a small variety of planner cards that reflected different planning styles and needs. That led to the development of a few core formats, including, but not limited to:
- Daily Planner Cards – for the days you need a stricter structure (e.g., our 12-H daily cards)
- Undated Weekly Planner Cards – for planning at a broader level, whichever week you want (e.g., our dot grid weekly cards)
- Tasks or To-do Cards – for creating and tracking short and quick tasks (e.g., our 2-day task cards)
- Journal Cards – for whatever you want to write down, whenever and wherever in line, graph, or dot grid (e.g., our journaling cards).
While we currently have more variations than the samples noted here, we wanted to show that most of our cards fall under these 4 formats. While we designed each card to be used on its own, you can also mix and match the cards together based on your planning style. Ultimately, it’s all about being free and creating your own planning system that works for you.
Where It’s Going
As the collection continues to grow and we continue to expand and build out the series, we’ll be adding more designs and layouts over time. We’ll also continue to refine and improve current layouts based on user feedback. Our improvement process is through real use, both from our own experience (yes, we use our own products :D) and from our customers.
When we design our cards, we focus on what feels helpful, what feels unnecessary, and what we can simplify or make more flexible. The goal is to keep creating cards that feel easy to use and easy to come back to.
And, pretty soon in the future (fingers crossed!), we’ll also be transforming some of our popular designs into a real planner book for those who prefer that type of medium. As always, thank you for following our journey as we continue to build out this collection.